FIVE good reasons you should have cam design your print advertising
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1. Gorgeous ads that work

Part of getting better ad response is knowing how to make ads
look and feel just right. There's no reason effective ads can't
be handsome.

When we design your ads, people like what they see when
they look your way. They'll see a business
with resources, smarts, and style.
Someone they'll want to do
business with

2. We know who's boss

We know the most important opinion
on how your ads should look and feel is
the shopper.

We pay a lot of attention to their
opinion. In that way, shoppers design
your ads.

The style, vocabulary, content, and
offer of an ad is best decided by the
consumer's tastes. The placement and
frequency of ads is determined by
your shopper's media habits.

The shopper profile we develop with
youf dictates the design criteria of every ad
we'll do for you, and that process keeps
your ads on target and full of impact.

3. Because print isn't
the only thing we do

We don't approach clients
with a sales quota we have to fill.
Because we offer lots of ad services,
we're not locked in to any one media.
Unlike single-media graphic services,
if print isn't the best media to reach
your market, we'll show you some
smart altenatives.

4. We save you money

A well-designed b/w half-page ad with solid
content has more impact than a full-page,
full-color ad with a bad layout.

We prove that every week with ads we design
for our retail clients. Our ads pack more impact and
pulling power – though usually half the size
of competitors.

At CAM, we don’t sell space, then try to figure
out how to fill it. We design a persuasive story, then
buy enough space to tell the story.

That often results in smaller ads, fewer color
orders, and reduced budgets – all while getting
more shopper attention to your ad. Floor traffic
goes up – but your media costs go down.


Theirs and ours
This $1500 half-page
ad with solid content getsmore ad traffic than the $4000 full page, full-color page at left.

 


Our media recommendations
aren’t tied to our profit & loss.
We also do television, radio, website design,
brochures, direct mail, posters, folios, booklets, billboards, kiosks,
trade videos, display booths, and vehicle graphics. Start small with us with an
eye toward future media exposure, or start big with us and save money on what you do
 

before

after

  

before

after

  

before

after

5. We get it right the first time

We do a lot of business with companys re-doing
their ads and their image; after they’ve already spent
a lot of time and money doing it themselves.

  

A glance at these before & after's show the
upgrade in look; harder to see is the upgrade of
hard-working sales content in these examples.

  

Whether you're just getting started with a new
business, or have a going concern and are ready
to see an improvement in your print work, it makes
good sense to talk to us.