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The Victory Press campaign

1. The Victory Press

Proof positive

Because of the historically poor sales of posters at aviation museums, buyers for these gift shops are reluctant to stock any more. Their sales resistance made this direct mail portfoliio necessary.

To prove the quality of their posters, packaging, and display support for their line of unique prints, we sent a set of posters along with a brochure which showed the range of unique product features and support.

The Victory Press, website

 

 

Packaging design
includes an attractive label,
a thumbnail of the packed poster,
and the display header card.
 

Focusing the sales points

This brochure was included in the
direct mail portfolio. The key sales points of this piece, poster packaging and display rack, are located on the back cover to best catch the fast browser’s eye.

Other key points include a brief company profile and a “sales satisfaction” guarantee. Website (above) repeats the brochure, explains dealership options, and provides primary sales contact.
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