1. We're loyal to
your shopper
The tastes of your market determine
your best branding stance.
Since they’re the people we have
to persuade, it’s their tastes which
dictate the visual tone, pacing, and
style of all your advertising.
Your market forms your broadcast
brand style, and once that style is
determined, we use it to seamlessly
wrap your sales content. |
A business owner can be a strong brand symbol. Commercials which use the
formula of client-as-spokesman do so because it's faster to produce, though it's a format which falls flat with a shopping audience. If a client's personality closely reflects the brand statement, we can script and shoot clients as actors, giving a new dimension to the brand content.
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2. We broadcast
your best
Your broadcast quality must confirm
the best of your brand. Your corporate
sense of style – or lack of it – is there
for all the world to see.
Everything seen and heard – the
music, motion, the gender and texture
of narration, the quality of on-screen
graphics – is all associated with your
corporate personality. So we take
good care of your broadcast work.
Scripting with both your short-term
sales goal and your long-term image
in mind, we make every frame count,
and stop at nothing to deliver the best. |
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 It's not always easy to imagine a commercial from a storyboard sketched out
on paper, and problems can be overlooked until production is too far along
to make a change. When time permits, you'll see our storyboards on video
and be able to evaluate the pace and flow of your commercial when it's still
in pre-production.
3. Smooth steering When your broadcast advertising is done by
the same people who have developed your brand image, you’ll stay true to
your image, make the right first impression in the market, and save money.
Because we can design both short-term promotions and your long-term
image; you have a unique level of control on a week-to-week basis.
Compare that to handing it over to a production house who must get
your spot done as quickly as possible.
4. We make sure you
cut through the clutter
You've got sixty seconds to make
the right impression; to set yourself
apart and cut through the clutter.
We do that for clients everyday.
With a flight of commercials
which tell your story memorably,
you’ll maximize return on your
investment in radio.
From scripting, music bed, and
voicing, we produce radio spots for
that kind of impact. together with a
smart radio schedule, you’ve got a
powerful component of your
media mix.
When a client
voices a script,
they’re accompanied
and coached by
Cuffe throughout
radio production
to ensure the
inflection and tone
are right on
the money.
Here David Withnell
knocks out a sixty
second radio
ad at KYKN. |
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5. In-house production Scripting, storyboards, music, graphics,
animation, blue-screen, videography, editing, and post production – everything
happens right here. That allows quality and content control that others can't offer.
6. We're smart shoppers
Though persuading your market is always our first responsibility, our media
buying skills put your ads at the right place and the right time to intercept
your customer. We weed out fluff from broadcast schedules, and make every
dollar count. Our relationship with broadcast media ensure our clients get the
biggest bang for the buck.
Will broadcast work for you?
If you're thinking broadcast might work for you, talk it over with us.
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